Measure and Optimize Social Media Marketing Campaigns
Completed by Ana Elena Gonzalez Martinez
June 6, 2025
12 hours (approximately)
Ana Elena Gonzalez Martinez's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Social Media Campaigns
- Category: Marketing Effectiveness
- Category: Marketing Communications
- Category: Marketing Analytics
- Category: Data-Driven Marketing
- Category: A/B Testing
- Category: Digital Advertising
- Category: Business Metrics
- Category: Performance Reporting
- Category: Key Performance Indicators (KPIs)
- Category: Presentations
- Category: Advertising Campaigns
