Foundations of Digital Marketing and E-commerce
Completed by Stephanie Gianella Villegas Tito
February 18, 2026
12 hours (approximately)
Stephanie Gianella Villegas Tito 's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Customer Engagement
- Category: Marketing Strategies
- Category: Web Analytics and SEO
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Marketing Analytics
- Category: Performance marketing
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Marketing
- Category: Search Engine Marketing
- Category: Data Storytelling
