Market Research Essentials for Marketing Management
Completed by Tiffanie KRESSMANN
March 19, 2026
3 hours (approximately)
Tiffanie KRESSMANN's account is verified. Coursera certifies their successful completion of Market Research Essentials for Marketing Management
What you will learn
Understand the importance of market research
Learn how market research can help explore new hypotheses and ideas that arise from insightful analysis
Comprehend how some companies' business models are centered around data
Skills you will gain
- Category: Business Research
- Category: Data Collection
- Category: Customer Insights
- Category: Market Research
- Category: Marketing
- Category: Data Literacy
- Category: Market Data
- Category: Ideation
- Category: Quantitative Research
- Category: Market Analysis
- Category: Data Strategy
- Category: Data-Driven Decision-Making
