How to Implement and Evaluate Communication Campaigns
Completed by Nancy Marie Amaral
September 25, 2024
3 hours (approximately)
Nancy Marie Amaral's account is verified. Coursera certifies their successful completion of How to Implement and Evaluate Communication Campaigns
What you will learn
Understand how to implement campaign tactics according to strategy.
Understand the importance of evaluation in campaign planning.
Understand campaign planning in its entirety.
Skills you will gain
- Category: Marketing Communications
- Category: Communication Strategies
- Category: Earned Media
- Category: Program Evaluation
- Category: Content Performance Analysis
- Category: Media Planning
- Category: Marketing Effectiveness
- Category: Public Relations
- Category: Owned Media
- Category: Campaign Management
- Category: Strategic Communication
- Category: Advertising Campaigns
