Attract and Engage Customers with Digital Marketing
Completed by Christian González Martínez
May 5, 2026
14 hours (approximately)
Christian González Martínez's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Search Engine Optimization
- Category: Customer Engagement
- Category: Target Audience
- Category: Conversion Funnel Analysis
- Category: Persona Development
- Category: Content Optimization
- Category: Google Ads
- Category: Search Engine Marketing
- Category: Customer Analysis
- Category: Online Advertising
- Category: Advertising Campaigns
- Category: Marketing Strategy and Techniques
