Brand and Product Management
Completed by RUONING ZHANG
October 15, 2025
10 hours (approximately)
RUONING ZHANG's account is verified. Coursera certifies their successful completion of Brand and Product Management
What you will learn
Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.
Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.
Describe the customer experience journey to identify, define, and implement key brand touchpoints.
Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.
Skills you will gain
- Category: Product Lifecycle Management
- Category: Journey Mapping
- Category: Demand Planning
- Category: Conversion Funnel Analysis
- Category: Product Strategy
- Category: Internal Communications
- Category: Competitive Analysis
- Category: Brand Management
- Category: Product Management
- Category: Portfolio Management
- Category: Product Planning
- Category: Design and Product
