Developing a Winning Marketing Strategy
Completed by Chia-Min Chang
September 22, 2024
16 hours (approximately)
Chia-Min Chang's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Strategic Marketing
- Category: Target Market
- Category: Marketing Strategies
- Category: Market Research
- Category: Value Propositions
- Category: Consumer Behaviour
- Category: Branding
- Category: Customer Insights
- Category: Product Marketing
- Category: Customer Analysis
- Category: Marketing Management
- Category: Marketing Strategy and Techniques
