Positioning: What you need for a successful Marketing Strategy
Completed by Sambhav Tiwari
April 27, 2026
11 hours (approximately)
Sambhav Tiwari's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Market Intelligence
- Category: Product Marketing
- Category: Marketing
- Category: Marketing Strategy and Techniques
- Category: Market Research
- Category: Customer Insights
- Category: Competitive Analysis
- Category: Strategic Marketing
- Category: Value Propositions
- Category: Target Audience
- Category: Marketing Strategies
- Category: Target Market
