From Likes to Leads: Interact with Customers Online
Completed by Wing Ka Li
November 28, 2024
20 hours (approximately)
Wing Ka Li's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Marketing
- Category: Driving engagement
- Category: Content Scheduling
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Paid media
- Category: Branding
- Category: Social Media Campaigns
- Category: Digital Advertising
- Category: Brand Management
- Category: Advertising Campaigns
- Category: Digital Media Strategy
