Foundations of Digital Marketing and E-commerce
Completed by Ana Valeria Verdejo Lara
February 8, 2023
12 hours (approximately)
Ana Valeria Verdejo Lara's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Performance marketing
- Category: Marketing Analytics
- Category: Digital Marketing
- Category: Brand Awareness
- Category: Search Engine Optimization
- Category: Search Engine Marketing
- Category: Marketing Strategies
- Category: Data-Driven Decision-Making
- Category: Web Analytics and SEO
- Category: Customer Engagement
- Category: Email Marketing
- Category: Performance Measurement
