Understanding the Campaign Components
Completed by Holly Eloise Schofield
August 31, 2024
9 hours (approximately)
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What you will learn
Define a brand's communication problem and utilize strategic communication methods to solve it.
Plan a communication campaign whose success can be measured.
Reflect on brand architecture and how the purpose of the campaign affects communication strategies.
Employ social skills to evaluate key performance indicators at the end of the campaign cycle.
Skills you will gain
- Category: Paid media
- Category: Brand Management
- Category: Resource Allocation
- Category: Shared Media
- Category: Earned Media
- Category: Public Relations
- Category: Advertising
- Category: Campaign Planning
- Category: Key Performance Indicators (KPIs)
- Category: Market Research
- Category: Marketing Communications
- Category: Integrated Marketing Communications
