Measure and Optimize Social Media Marketing Campaigns
Completed by Yi-Peng Fan
February 20, 2026
12 hours (approximately)
Yi-Peng Fan's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Campaign Management
- Category: Digital Advertising
- Category: Data-Driven Marketing
- Category: Performance Reporting
- Category: A/B Testing
- Category: Advertising Campaigns
- Category: Presentations
- Category: Communication
- Category: Key Performance Indicators (KPIs)
- Category: Data Analysis
- Category: Social Media Analytics
- Category: Social Media Marketing
