From Likes to Leads: Interact with Customers Online
Completed by Yadira Hernandez Rosales
January 3, 2026
20 hours (approximately)
Yadira Hernandez Rosales's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Paid media
- Category: Content Scheduling
- Category: Branding
- Category: Advertising Campaigns
- Category: Digital Media Strategy
- Category: Advertising
- Category: Brand Management
- Category: Social Media Marketing
- Category: Social Media Management
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Driving engagement
