From Likes to Leads: Interact with Customers Online
Completed by Lucas Marín Corino
April 20, 2026
20 hours (approximately)
Lucas Marín Corino's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Brand Awareness
- Category: Social Media Content
- Category: Driving engagement
- Category: Social Media Marketing
- Category: Social Media Campaigns
- Category: Digital Media Strategy
- Category: Content Scheduling
- Category: Digital Advertising
- Category: Advertising Campaigns
- Category: Advertising
