Attract and Engage Customers with Digital Marketing
Completed by Paula Gomez Castano
November 1, 2025
14 hours (approximately)
Paula Gomez Castano's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Online Advertising
- Category: Customer Engagement
- Category: Content Optimization
- Category: Google Ads
- Category: Customer Analysis
- Category: Search Engine Optimization
- Category: Advertising Campaigns
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Marketing Strategies
- Category: Keyword Research
- Category: Target Audience
