How to Sell: An Overview of Fundamental Selling Techniques
Completed by Beau Lively
January 27, 2026
2 hours (approximately)
Beau Lively's account is verified. Coursera certifies their successful completion of How to Sell: An Overview of Fundamental Selling Techniques
What you will learn
Analyze the sales process and its alignment with the buyer's journey.
Demonstrate effective cold calling techniques using social media, telephone, and email.
Apply listening and questioning skills to discover customer needs and build rapport.
Master strategies for overcoming objections and maintaining momentum in sales conversations.
Skills you will gain
- Category: Communication Strategies
- Category: Sales Strategy
- Category: Closing (Sales)
- Category: Customer Engagement
- Category: Rapport Building
- Category: Overcoming Objections
- Category: Sales Process
- Category: Lead Generation
- Category: Cold Calling
- Category: Active Listening
- Category: Sales
- Category: Selling Techniques
