GenAI for Product Marketers: Data-Driven Campaigns
Completed by Daniele Barbieri
July 10, 2025
3 hours (approximately)
Daniele Barbieri's account is verified. Coursera certifies their successful completion of GenAI for Product Marketers: Data-Driven Campaigns
What you will learn
Analyze GenAI fundamentals and their application in marketing
Demonstrate the practical application of key GenAI marketing tools
Optimize campaigns using data-driven frameworks for GenAI implementation
Evaluate campaign performance metrics to make strategic decisions using AI tools
Skills you will gain
- Category: Personalized Campaigns
- Category: A/B Testing
- Category: Campaign Management
- Category: AI Personalization
- Category: Google Ads
- Category: Generative AI
- Category: Marketing Effectiveness
- Category: Analytics
- Category: Automation
- Category: Prompt Engineering Tools
- Category: Performance Measurement
- Category: Campaign Planning
