GenAI for Product Marketers: Data-Driven Campaigns
Completed by Daniele Barbieri
July 10, 2025
3 hours (approximately)
Daniele Barbieri's account is verified. Coursera certifies their successful completion of GenAI for Product Marketers: Data-Driven Campaigns
What you will learn
Analyze GenAI fundamentals and their application in modern marketing.
Demonstrate the practical application of key AI marketing tools, including ChatGPT and Google Ads AI.
Optimize campaigns using data-driven frameworks for GenAI for product marketing implementation.
Evaluate campaign performance metrics to make strategic decisions using AI digital marketing tools.
Skills you will gain
- Category: Performance Measurement
- Category: Product Marketing
- Category: Analytics
- Category: Automation
- Category: ChatGPT
- Category: AI Personalization
- Category: Google Ads
- Category: Generative AI
- Category: Personalized Campaigns
- Category: A/B Testing
- Category: Campaign Management
- Category: Data-Driven Marketing
