Measure and Optimize Social Media Marketing Campaigns
Completed by Letícia Maria de Souza Silva
September 30, 2026
12 hours (approximately)
Letícia Maria de Souza Silva's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Digital Marketing
- Category: Data Analysis
- Category: Marketing Effectiveness
- Category: Digital Advertising
- Category: Campaign Management
- Category: Social Media Campaigns
- Category: Business Metrics
- Category: Marketing Analytics
- Category: A/B Testing
- Category: Key Performance Indicators (KPIs)
- Category: Performance Reporting
- Category: Data-Driven Marketing
