Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Completed by Melina Catalini
February 7, 2026
11 hours (approximately)
Melina Catalini's account is verified. Coursera certifies their successful completion of Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
What you will learn
Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.
Skills you will gain
- Category: Marketing Psychology
- Category: Advertising
- Category: Communication
- Category: Integrated Marketing Communications
- Category: Branding
- Category: Brand Marketing
- Category: Advertising Campaigns
- Category: Brand Loyalty
- Category: Marketing Communications
- Category: Campaign Planning
- Category: Marketing and Public Relations
- Category: Media and Communications
