Developing a Winning Marketing Strategy
Completed by Ari Kim
September 26, 2025
16 hours (approximately)
Ari Kim's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing Planning
- Category: Market Research
- Category: Target Market
- Category: Marketing Strategies
- Category: Strategic Marketing
- Category: Consumer Behaviour
- Category: Marketing
- Category: Value Propositions
- Category: Customer Analysis
- Category: Marketing Management
- Category: Marketing Strategy and Techniques
- Category: Branding
