Attract and Engage Customers with Digital Marketing
Completed by James Whittaker
August 12, 2026
14 hours (approximately)
James Whittaker's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Persona Development
- Category: Google Ads
- Category: Customer Analysis
- Category: Advertising Campaigns
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Keyword Research
- Category: Search Engine Marketing
- Category: Marketing Strategies
- Category: Conversion Funnel Analysis
- Category: Target Audience
- Category: Search Engine Optimization
