Qualitative Research
Completed by Jonathan Leon
September 1, 2021
14 hours (approximately)
Jonathan Leon's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Report Writing
- Category: Research Design
- Category: Market Research
- Category: Research
- Category: Business Research
- Category: Interviewing Skills
- Category: Research Methodologies
- Category: Stakeholder Engagement
- Category: Analysis
- Category: Qualitative Research
- Category: Surveys
- Category: Sample Size Determination
