Introduction to Public Relations
Completed by Lauren Elizabeth Fixter
June 9, 2025
25 hours (approximately)
Lauren Elizabeth Fixter's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Content Creation
- Category: Media Relations
- Category: Public Relations
- Category: Performance Metric
- Category: Media and Communications
- Category: Campaign Planning
- Category: Strategic Communication
- Category: Target Audience
- Category: Communication Planning
- Category: Program Evaluation
- Category: Generative AI
- Category: AI literacy
