Assess for Success: Marketing Analytics and Measurement
Completed by Hanif Aiman Bin Abdullah Zawawi
October 27, 2025
18 hours (approximately)
Hanif Aiman Bin Abdullah Zawawi's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Media Buying
- Category: Performance Measurement
- Category: Content Performance Analysis
- Category: Google Analytics
- Category: Paid media
- Category: Data Presentation
- Category: Pivot Tables And Charts
- Category: A/B Testing
