Digital Marketing Capstone
Completed by Shanmugan Joghee
May 5, 2024
17 hours (approximately)
Shanmugan Joghee's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Journey Mapping
- Category: Data-Driven Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Campaign Planning
- Category: Web Analytics and SEO
- Category: Search Engine Marketing
- Category: Digital Media Strategy
- Category: Marketing Analytics
- Category: Campaign Management
- Category: Digital Marketing Campaigns
- Category: Market Research
- Category: Marketing Strategies
