Assess for Success: Marketing Analytics and Measurement
Completed by Laura Elena Soria Pineda
January 23, 2024
18 hours (approximately)
Laura Elena Soria Pineda's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Google Analytics
- Category: Paid media
- Category: Data Presentation
- Category: Campaign Management
- Category: Marketing Planning
- Category: Performance Measurement
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Media Buying
- Category: Content Performance Analysis
- Category: Marketing Effectiveness
- Category: Media Strategy
