Customer Value in Pricing Strategy
Completed by YOORI CHOI
May 19, 2021
14 hours (approximately)
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What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Market Research
- Category: Consumer Behaviour
- Category: Decision Making
- Category: Analysis
- Category: Customer Analysis
- Category: Customer Insights
- Category: Behavioral Economics
- Category: Revenue Management
- Category: Marketing Psychology
- Category: Case Studies
- Category: Global Marketing
