Attract and Engage Customers with Digital Marketing
Completed by Mackenzie Bigelow
January 1, 2026
14 hours (approximately)
Mackenzie Bigelow's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Advertising Campaigns
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Marketing Strategies
- Category: Search Engine Optimization
- Category: Search Engine Marketing
- Category: Customer Engagement
- Category: Content Optimization
- Category: Google Ads
- Category: Customer Analysis
- Category: Online Advertising
- Category: Digital Marketing
