Assess for Success: Marketing Analytics and Measurement
Completed by Krystel Ho Keh Shean
June 9, 2024
18 hours (approximately)
Krystel Ho Keh Shean's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Media Buying
- Category: Content Performance Analysis
- Category: Spreadsheet Software
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Return On Investment
- Category: Paid media
- Category: Pivot Tables And Charts
- Category: Media Strategy
- Category: Marketing Analytics
- Category: Data-Driven Marketing
- Category: Key Performance Indicators (KPIs)
