Foundations of Digital Marketing and E-commerce
Completed by Tan Yong Rui Jerome
July 17, 2024
12 hours (approximately)
Tan Yong Rui Jerome's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Customer Engagement
- Category: Marketing Strategies
- Category: Marketing Analytics
- Category: Data-Driven Decision-Making
- Category: Brand Awareness
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Performance marketing
- Category: E-Commerce
- Category: Search Engine Optimization
- Category: Search Engine Marketing
- Category: Branding
