Attract and Engage Customers with Digital Marketing
Completed by Rachel Lyn May Saw
July 15, 2026
14 hours (approximately)
Rachel Lyn May Saw's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Online Advertising
- Category: Search Engine Marketing
- Category: Customer Analysis
- Category: Digital Marketing
- Category: Conversion Funnel Analysis
- Category: Content Optimization
- Category: Advertising Campaigns
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Keyword Research
- Category: Google Ads
- Category: Persona Development
