Foundations of Digital Marketing and E-commerce
Completed by Jorge Luiz da Silva Barbosa
March 6, 2024
12 hours (approximately)
Jorge Luiz da Silva Barbosa's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Data-Driven Decision-Making
- Category: Web Analytics and SEO
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Conversion Funnel Analysis
- Category: Digital Media Strategy
- Category: Email Marketing
- Category: Performance Metric
- Category: Performance marketing
- Category: Customer Engagement
- Category: Performance Measurement
- Category: Digital Marketing
