Strategic Digital Marketing: Digital Marketing Foundation
Completed by Aleksandra Górska
April 29, 2026
6 hours (approximately)
Aleksandra Górska's account is verified. Coursera certifies their successful completion of Strategic Digital Marketing: Digital Marketing Foundation
What you will learn
The evolution of digital marketing and how it differs from traditional marketing approaches.
Key digital marketing channels and how they are used to reach and engage audiences.
Factors that influence online consumer behavior and decision-making.
Core user experience (UX) and content marketing principles that support effective brand storytelling.
Skills you will gain
- Category: Content Strategy
- Category: Storytelling
- Category: Content Marketing
- Category: Experience Design
- Category: Search Engine Marketing
- Category: Marketing Planning
- Category: Digital Analysis
- Category: Strategic Marketing
- Category: Digital Marketing
- Category: Marketing Analytics
- Category: User Experience Design
- Category: Digital Brand Strategy
