Measure and Optimize Social Media Marketing Campaigns
Completed by Yassine Ouni
January 25, 2026
12 hours (approximately)
Yassine Ouni's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Social Media Campaigns
- Category: Facebook
- Category: Campaign Management
- Category: Digital Marketing
- Category: A/B Testing
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Marketing Analytics
- Category: Marketing Communications
- Category: Return On Investment
- Category: Digital Advertising
- Category: Presentations
