Data Analytics Methods for Marketing
Completed by Adelaine Ai Lyn Foo
May 2, 2026
12 hours (approximately)
Adelaine Ai Lyn Foo's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Target Audience
- Category: Model Evaluation
- Category: Regression Analysis
- Category: Marketing Planning
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Marketing
- Category: Customer Insights
- Category: Descriptive Analytics
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Marketing Strategies
