How to Sell: An Overview of Fundamental Selling Techniques
Completed by Zachary Schultz
February 12, 2026
2 hours (approximately)
Zachary Schultz's account is verified. Coursera certifies their successful completion of How to Sell: An Overview of Fundamental Selling Techniques
What you will learn
Analyze the sales process and its alignment with the buyer's journey.
Demonstrate effective cold calling techniques using social media, telephone, and email.
Apply listening and questioning skills to discover customer needs and build rapport.
Master strategies for overcoming objections and maintaining momentum in sales conversations.
Skills you will gain
- Category: Sales Process
- Category: Solution Selling
- Category: Overcoming Objections
- Category: Lead Generation
- Category: General Sales Practices
- Category: Active Listening
- Category: Selling Techniques
- Category: Cold Calling
- Category: Sales Strategy
- Category: Rapport Building
- Category: Sales
- Category: Customer Relationship Building
