Integrated and Strategic Communication Campaigns
Completed by Angela Meringolo
November 17, 2023
6 hours (approximately)
Angela Meringolo's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Branding
- Category: Media Planning
- Category: Public Relations
- Category: Campaign Planning
- Category: Target Audience
- Category: Integrated Marketing Communications
- Category: Target Market
- Category: Earned Media
- Category: Media and Communications
- Category: Media Strategy
- Category: Brand Strategy
- Category: Communication Planning
