Foundations of Digital Marketing and E-commerce
Completed by Wan Sum Violet Chan
September 12, 2024
12 hours (approximately)
Wan Sum Violet Chan's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Performance marketing
- Category: Customer Engagement
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Marketing Analytics
- Category: Marketing Planning
- Category: Data-Driven Decision-Making
- Category: Web Analytics and SEO
- Category: Data Storytelling
- Category: E-Commerce
- Category: Marketing
- Category: Conversion Funnel Analysis
