Assess for Success: Marketing Analytics and Measurement
Completed by Siok Kwang Maggie Chng
May 14, 2024
18 hours (approximately)
Siok Kwang Maggie Chng's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Marketing Analytics
- Category: Performance Metric
- Category: Data Presentation
- Category: Digital Marketing
- Category: Google Analytics
- Category: Google Ads
- Category: A/B Testing
- Category: Performance Measurement
- Category: Spreadsheet Software
- Category: Marketing Budgets
- Category: Dashboard Creation
- Category: Stakeholder Communications
