Introduction to Public Relations
Completed by Maria Lopez Arango
October 29, 2025
25 hours (approximately)
Maria Lopez Arango's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Performance Metric
- Category: Marketing and Public Relations
- Category: Media Relations
- Category: Public Relations
- Category: AI literacy
- Category: Communication Planning
- Category: Strategic Communication
- Category: Media and Communications
- Category: Campaign Planning
- Category: Target Audience
- Category: Program Evaluation
- Category: Generative AI
