Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Completed by Alice Henderson
July 17, 2026
11 hours (approximately)
Alice Henderson's account is verified. Coursera certifies their successful completion of Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
What you will learn
Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.
Skills you will gain
- Category: Marketing Design
- Category: Marketing Management
- Category: Brand Management
- Category: Marketing Psychology
- Category: Brand Strategy
- Category: Marketing Budgets
- Category: Brand Marketing
- Category: Advertising Campaigns
- Category: Marketing Planning
- Category: Communication
- Category: Integrated Marketing Communications
- Category: Campaign Planning
