Data Analytics Methods for Marketing
Completed by Anna Kovalyova
October 15, 2024
12 hours (approximately)
Anna Kovalyova's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Online Advertising
- Category: Data Analysis
- Category: Target Audience
- Category: Regression Analysis
- Category: Model Evaluation
- Category: Marketing
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Marketing Analytics
- Category: Customer Insights
- Category: Descriptive Analytics
- Category: Marketing Planning
