Effective Corporate Communication: Principles & Evolution
Completed by Terri Stiles
July 1, 2025
6 hours (approximately)
Terri Stiles's account is verified. Coursera certifies their successful completion of Effective Corporate Communication: Principles & Evolution
What you will learn
Evaluate the evolution and current trends in corporate communication, assessing their impact on business strategies.
Synthesize strategies for effective internal and external corporate communication, incorporating principles of ethics and best practices.
Apply techniques for crisis communication management, both internally and externally, demonstrating problem-solving skills.
Design comprehensive digital communication strategies, considering global and cross-cultural aspects, and anticipating future trends.
Skills you will gain
- Category: Strategic Communication
- Category: Public Relations
- Category: Ethical Standards And Conduct
- Category: Stakeholder Engagement
- Category: Cultural Sensitivity
- Category: Corporate Communications
- Category: Cultural Diversity
- Category: Branding
- Category: Communication Strategies
- Category: Intercultural Competence
- Category: Digital Communications
- Category: Media Relations

