Market Research Essentials for Marketing Management
Completed by Nour Makhzoumi
September 22, 2025
3 hours (approximately)
Nour Makhzoumi's account is verified. Coursera certifies their successful completion of Market Research Essentials for Marketing Management
What you will learn
Understand the importance of market research
Learn how market research can help explore new hypotheses and ideas that arise from insightful analysis
Comprehend how some companies' business models are centered around data
Skills you will gain
- Category: Ideation
- Category: Market Data
- Category: Data Strategy
- Category: Market Analysis
- Category: Data-Driven Decision-Making
- Category: Business Research
- Category: Quantitative Research
- Category: Data Collection
- Category: Customer Insights
- Category: Market Research
- Category: Marketing
- Category: Data Literacy
