Foundations of Digital Marketing and E-commerce
Completed by Ray Mari Paulo Buaya
May 29, 2025
12 hours (approximately)
Ray Mari Paulo Buaya's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing Planning
- Category: Web Analytics and SEO
- Category: E-Commerce
- Category: Performance marketing
- Category: Customer Engagement
- Category: Performance Metric
- Category: Email Marketing
- Category: Marketing Strategies
- Category: Digital Marketing
- Category: Brand Awareness
- Category: Data Storytelling
- Category: Digital Media Strategy
