Assess for Success: Marketing Analytics and Measurement
Completed by Tuck Leong Loke
January 12, 2025
18 hours (approximately)
Tuck Leong Loke 's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Digital Marketing
- Category: Performance Measurement
- Category: Digital Marketing Campaigns
- Category: Data Presentation
- Category: Marketing Planning
- Category: Media Buying
- Category: Content Performance Analysis
- Category: Google Analytics
- Category: Paid media
- Category: Marketing Effectiveness
