Introduction to Social Media Marketing
Completed by KIMBERLY GLASS
February 2, 2026
17 hours (approximately)
KIMBERLY GLASS's account is verified. Coursera certifies their successful completion of Introduction to Social Media Marketing
What you will learn
Understand the landscape of traditional, digital and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
- Category: Customer Analysis
- Category: Digital Marketing
- Category: Smart Goals
- Category: Target Audience
- Category: Social Media Strategy
- Category: Marketing Effectiveness
- Category: Marketing Strategies
- Category: Key Performance Indicators (KPIs)
- Category: Persona Development
- Category: Digital Media Strategy
- Category: Marketing Channel
- Category: Facebook
