Strategic Digital Marketing: Digital Marketing Foundation
Completed by Kala Dugan
May 6, 2026
6 hours (approximately)
Kala Dugan's account is verified. Coursera certifies their successful completion of Strategic Digital Marketing: Digital Marketing Foundation
What you will learn
The evolution of digital marketing and how it differs from traditional marketing approaches.
Key digital marketing channels and how they are used to reach and engage audiences.
Factors that influence online consumer behavior and decision-making.
Core user experience (UX) and content marketing principles that support effective brand storytelling.
Skills you will gain
- Category: Social Media Strategy
- Category: Content Strategy
- Category: Data-Driven Marketing
- Category: Content Marketing
- Category: User Experience Design
- Category: Marketing Planning
- Category: Customer Analysis
- Category: Strategic Marketing
- Category: Storytelling
- Category: Digital Content
- Category: Digital Brand Strategy
- Category: Digital Marketing
