Assess for Success: Marketing Analytics and Measurement
Completed by John Kendrick Lance Sy
March 16, 2026
18 hours (approximately)
John Kendrick Lance Sy's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Google Analytics
- Category: Digital Marketing
- Category: Marketing Effectiveness
- Category: Data-Driven Marketing
- Category: Return On Investment
- Category: Paid media
- Category: Performance Measurement
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Media Buying
- Category: Content Performance Analysis
- Category: Marketing Planning
